Hi everyone,
Please join us for our next DM-Meeting.
****DM-Meeting Spring 2017****
WHO: Liangzhe Chen
WHEN: Monday, March 20, 2017, @ 4:00 pm
WHERE: Torg 3160 A
WHAT: Liangzhe will talk about the following two papers:
*(1) Exact Computation of Influence Spread by Binary Decision Diagrams, by
Takanori Maehara et. al. WWW 2017*
*Abstract*: Evaluating influence spread in social networks is a fundamental
procedure to estimate the word-of-mouth effect in viral marketing. There
are enormous studies about this topic; however, under the standard
stochastic cascade models, the exact computation of influence spread is
known to be #P-hard. Thus, the existing studies have used Monte-Carlo
simulation-based approximations to avoid exact computation. We propose the
first algorithm to compute influence spread exactly under the independent
cascade model. The algorithm first constructs binary decision diagrams
(BDDs) for all possible realizations of influence spread, then computes
influence spread by dynamic programming on the constructed BDDs. To
construct the BDDs efficiently, we designed a new frontier-based
search-type procedure. The constructed BDDs can also be used to solve other
influence-spread related problems, such as random sampling without
rejection, conditional influence spread evaluation, dynamic probability
update, and gradient computation for probability optimization problems. We
conducted computational experiments to evaluate the proposed algorithm. The
algorithm successfully computed influence spread on real-world networks
with a hundred edges in a reasonable time, which is quite impossible by the
naive algorithm. We also conducted an experiment to evaluate the accuracy
of the Monte-Carlo simulation-based approximation by comparing exact
influence spread obtained by the proposed algorithm.
*(2) An Army of Me: Sockpuppets in Online Discussion Communities, by Srijan
Kumar et. al. WWW 2017*
*Abstract*: In online discussion communities, users can interact and share
information and opinions on a wide variety of topics. However, some users
may create multiple identities, or sockpuppets, and engage in undesired
behavior by deceiving others or manipulating discussions. In this work, we
study sockpuppetry across nine discussion communities, and show that
sockpuppets differ from ordinary users in terms of their posting behavior,
linguistic traits, as well as social network structure. Sockpuppets tend to
start fewer discussions, write shorter posts, use more personal pronouns
such as “I”, and have more clustered ego-networks. Further, pairs of
sockpuppets controlled by the same individual are more likely to interact
on the same discussion at the same time than pairs of ordinary users. Our
analysis suggests a taxonomy of deceptive behavior in discussion
communities. Pairs of sockpuppets can vary in their deceptiveness, i.e.,
whether they pretend to be different users, or their supportiveness, i.e.,
if they support arguments of other sockpuppets controlled by the same user.
We apply these findings to a series of prediction tasks, notably, to
identify whether a pair of accounts belongs to the same underlying user or
not. Altogether, this work presents a data-driven view of deception in
online discussion communities and paves the way towards the automatic
detection of sockpuppets.
Best regards,
Sorour